Brand Opportunities: 13 Should Not Define Me

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We often hear about rebranding.  At what point in our lives do we start being branded.  There should be an age limit that we start our brand at.  Of course, I would need to rebrand from my 6-year-old self or worse, my 13-year-old self.  I wish my brand started at 18, but even then it is too young.  I am not the same person or even a similar person to my 18-year-old self.  It is the beauty of growing up, you grow.

What is the best way to say “yeah I sucked, but now I am self-aware”? Do I make it an Instagram caption? The things I used to value most have changed.  The people I valued most have shifted.  There is a new requirement to treat me like an equal human to be part of my circle.  Kindness to all is now a requirement and not just a suggestion.

Find Your People

I learned that I don’t want to be surrounded by people who don’t want to learn.  I don’t want to be surrounded by people who don’t want to better themselves.  There is always room for improvement.  Now that I have this new information, I want to break my mold.  I want to start over.  I am trying to reevaluate all decisions I once made.  

There are people who have passed through my life who maybe could’ve had a bigger impact.  As part of my growing, do I give them another chance or just be better when I meet new people? If you are a person from my past and you like my adult vibe, message me! Otherwise, I think I will stick to the new.

“Brand is just a perception, and perception will match reality over time” – Elon Musk

A brand can be centered around a lot of different personality traits or actions.  I want mine to focus on my love for dance, ability to always be silly, and commitment to stand up for what I believe.  I am also a petite woman who sometimes wears glasses and always wants to buy a new pair of shoes.

Humans are complex beings.  Defining your brand and focus takes finesse and attention.  For some tips on creating a social media brand, check out my Instagram reels this week. 

Challenge

Figure out what you want to be known for.  Own it.